Recognizing Women’s Achievements: How Flowers Play a Vital Role in the Global IWD Celebration

Hats off to all the incredible women across the globe who are making such a difference in our lives – with invaluable contributions at home, at work, and in their communities. In recognition of International Women’s Day (IWD) on March 8, Prime Fresh Handling would like to take a moment to reflect on how we can celebrate these women of distinction and their accomplishments.

Historically, civilization has celebrated powerful women with the gift of flowers. While the flower-giving tradition had roots in ancient Greece and Egypt, it really came into its own in the 1800s Victorian era. At a time when public displays of emotions were frowned upon, giving flowers was a creative, acceptable way to show feelings, affection, or admiration. In fact, the Victorians even wrote books about the “specific meanings” associated with the specific types of flowers or floral bouquets created and presented.

Over the centuries, fragrant lotus flowers were popular with the ancients, while in 1946, Italian feminists chose the mimosa flower as a symbol of strength, sensibility, and sensitivity in honor of IWD.  Today, white roses are extremely popular, although people love giving and receiving just about every other type of flower. Whatever the species of blooms, though, Prime Fresh Handling and its sister company Prime Logistics play a vital role in assuring the flowers are carefully handled and transported from farm to market on time and in superb condition for our floral industry clients.

Did you know that Ecuador serves as the primary source of flowers for this March 8 holiday each year? It’s true. In fact, that South American nation supplies more than 70 countries around the world with floriculture products. So, our team’s efforts on the ground in Quito and Amsterdam are crucial to advancing the company’s winning strategies at meeting the needs of our valued floral industry customers. When it comes to IWD deliveries, Europe is the number one market.

So, as soon as the Valentine’s Day floral frenzy is over, our employees have barely a week to recover and get some sleep, before they jump back in and tackle the handling and shipping of fresh flowers for IWD.  That way, on March 8, a woman may be honored with a lovely floral gift presented in appreciation by a loved one, friend or business colleague.

Celebrated for more than a century in both Europe and America, International Women’s Day is a United Nations-sanctioned global holiday that honors women for their cultural, political, and socio-economic achievements. It’s also proven an important call to action for the achievement of gender equality. IWD doesn’t belong to any specific country, region, or group. It’s designed as a global event and each year has a theme. In 2021, that was #ChooseToChallenge, while in 2022, it’s #BreakTheBias.

As the big day approaches, it’s certainly a great time to recognize the achievements of the world’s most powerful women, but it’s also a good time to show support and solidarity for the women we know and love on a personal level. Let’s show our appreciation for what they do day after day for our families, communities, and society. Most of all, on March 8, let’s recognize these women for serving as role models and inspiring young girls who will ultimately become future leaders.

Global Perishable Logistics Services 

Whether it’s a box, a pallet, or a companywide logistics operation, PFH is skilled in achieving safe on-time delivery of time- and temperature-sensitive material and products between any point of origin and destination around the globe.

In fact, Prime Fresh is also known as a global leader in perishables transportation of fresh produce shipping, fish, cut flowers, and plants. With state-of-the-art facilities in Europe, South America, and across North America, PFH leverages industry-leading technologies such as vacuum cooling, sorting, re-packing, barcoding, labeling, and temperature monitoring to guarantee a consistent, safe, and fresh delivery.

Contact Prime Fresh Handling

For information, contact PFH General Manager, West Coast: Cristina Moscoso at 323-328-8650, via email at infopfh@prime-fresh.com, or visit our website to learn more about our perishable shipping company.

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