Perishables Logistics with Prime Fresh Handling

Throughout 2023, Prime Fresh Handling’s (PFH) employee team worked tirelessly to help ensure that shipments of fresh berries, fish, flowers, seafood, vaccines, medications, and other temperature-sensitive perishables arrived at their final destinations in excellent condition and promptly. That was no small achievement given the litany of perishables service logistics marketplace challenges including continuing supply chain hiccups.

At the same time, the third-party, perishables logistics firm based in Miami, has weathered the year, citing PFH’s well-honed business plan, proactive approach, long-time relationships (both industry partners and customers), marketplace agility, good communications, a dedicated employee team, and innovative use of technology solutions. 

What is the Outlook for International Perishables Services Logistics?

So, what’s the outlook for the perishables logistics marketplace in 2024, particularly as the peak timeframe for shipping Valentine’s Day flowers draws near? “While it’s tough to gauge, recent economic news and logistics industry survey results point to uncertainty – and even possibly volatility – within the perishables logistics marketplace,” says Cristina Moscoso, PFH’s West Coast general manager based in Los Angeles. Air cargo capacity may be on the rise for several reasons, which potentially means lower shipping costs for customers, but it may also mean a possible yield hit to the perishable logistics industry’s bottom line. 

“But we’ve got an experienced team, so internally we’re enhancing efficiency and trimming expenses to be on solid footing for whatever 2024 holds,” she stresses. PFH has also begun researching how to further optimize their warehouse management system, while also looking for greater marketplace visibility and one-on-one, business-to-customer contact this coming year.

“We’re aiming to participate in more trade shows in 2024, specifically European produce shows, since we have a very strong partner relationship with one of the major carriers on those routes,” Moscoso explains. “It’s a great opportunity to enhance our visibility and boost contact with customers, new and existing.”

Consumer Demand for Fresh Produce Continues to Rise 

While the 2024 outlook may be uncertain, market research suggests that demand for many types of perishables is still on the rise. For example, an industry report by Business Street shows that the global cut-flower packaging market size was valued at 1987.75 million dollars in 2022 and 2028 will expand at a compound annual growth rate (CAGR) of 6.67 percent – reaching 2927.63 million dollars by 2028.

Separately, in October 2023, Technavio, a leading global research and advisory company, issued a report estimating growth in the perishable goods transportation market of $7.43 billion between 2022 and 2027. Growth momentum will progress at a CAGR of 7.75 percent during that period. What’s driving that growth? Technavio cites technological advances in freight management, such as high-tech temperature and humidity monitoring devices that remotely monitor perishables. Those also create greater transparency between customers and shipping companies. 

Prime Fresh Handling Adapts to Fast-Changing Market Conditions

Looking ahead to 2024, The PFH team has plans to tackle any marketplace hiccups with a solid business plan. Elements include continuing support for customers and business partners; honing the team’s ability to adapt quickly to fast-changing market conditions; enhancing communications; continuing innovation; and creating more efficiencies.

For instance, Moscoso says the Group plans to increase partnerships with businesses that offer similar services at different ports and airports such as Chicago, Atlanta, Dallas, and Seattle. “This will allow PFH to grow its network and offer more alternatives in transporting goods from these areas like pharmaceuticals, vaccines, medical equipment, vitamins and supplements,” she added.

PFH Wishes All its Customers Around the World a Happy New Year

We look forward to collaborating with you and fulfilling your perishables shipping and handling needs. As we shift out of the hectic holiday shipping season, PFH is setting its sights on what could be a banner year for handling and shipping fresh-cut flowers for Valentine’s Day. So, says Moscoso, “The time is now for customers to start firming up their shipping channels.”

There’s no group better than PFH to service the South American market. First, South America is where parent Prime Group’s operation began 23 years ago. Second, as needed, the group can tap into the expertise and additional resources of sister brands Prime Logistics and PrimeAir. And third, PFH’s dedicated employee team will work around the clock to ship millions of pounds of fresh flowers to wholesale and retail distributors worldwide in advance of Valentine’s Day. So, consumers can happily say it with flowers! 

We Can Help Get Your Perishables Shipped Fast and Safe

At Prime Fresh Handling, we understand the intricacies of shipping perishables like fresh berries, fish, flowers, seafood, ensuring their quality from start to finish. Proper packaging, insulation, and storage are key to maintaining the safety of these delicious products. If you have more questions about shipping perishables or any other goods, we SERVE MANY INDUSTRIES. Don’t hesitate to CONTACT US today. Our experienced team is here to assist you in every step of the shipping process, ensuring your products reach their destination in the best possible condition.