A Message From Our CEO: Honoring Our Mothers With Fresh Flowers and Thanks

As Mother’s Day approaches in many countries around the globe, I’d like to wish all the mothers out there a happy day – as well as a heartfelt “thank you” for all that you do, day in and day out. You love us, nurture us, support and counsel us through good times and bad, and are to a great extent, responsible for the people we ultimately become as adults.

Your influence in our lives is priceless. Or, as Abraham Lincoln so eloquently put it: “All that I am or ever hope to be, I owe to my angel Mother.”

Each year, thankful daughters, sons, and spouses express their love, affection, and thanks to their moms or spouses with a fresh flower deliveries of roses and other popular flowers – most often directly Colombia or Ecuador. In fact, last year U.S. consumers alone spent $2.6 billion on Mother’s Day flowers. As you can imagine, a massive global effort revolves around the harvesting, handling and shipping of fresh cut flowers for the floral industry.

As moms receive a fresh flower delivery or plant delivery, they might enjoy learning more about the journey those fresh flora have likely taken. For two of Prime Group’s chief logistics companies, Prime Fresh Handling and Prime Logistics, it’s among our busiest times of year. Work begins – and continues night and day – more than a month prior to Mother’s Day. Our experienced employees seemingly perform miracles as they tirelessly work to ensure that Mother’s Day bouquets make the journey from farm to florist, fast, and fresh, and into mom’s arms.

But that’s what we do, and we do it well. Since our founding in 2001 in Ecuador, we have  been in the business of expertly handling and shipping bulk fresh flowers. Flowers are first picked up from producers by refrigerated trucks in Ecuador and Colombia to be transported to the airport, where we expertly handle international shipping paperwork, deal with Customs, and arrange for temperature-sensitive handling of these perishables via air cargo flights. The entire time, we’re focused on ensuring a quick, efficient journey.

So, when the planes land at the final destination, ground workers are immediately  on the scene to transport the bulk fresh flowers via refrigerated vehicles to our temperature-regulated warehouses, as we simultaneously assist floral wholesalers with their preferred pick-up or delivery options.

Seven days a week, 365 days a year, our couriers are available to deliver fresh-cut flowers and plants to wholesalers, florist retailers, and corporate clients. No matter the occasion, the final result is that happy consumers receive a much appreciated fresh flower delivery or plant delivery.

Holiday History

Speaking of Mother’s Day, now celebrated in more than 50 countries worldwide, you may be wondering how it began. In the U.S., for example, the holiday originated from the tireless efforts of Anna Jarvis, who in 1908 organized the observance to honor her late mother; it became an official holiday in 1914. But throughout history, many civilizations and countries have honored the concept of motherhood. The ancient Greeks and Romans created festivals to honor the mother goddesses Rhea and Cybele, for example.

Many nations celebrate Mother’s Day on or around the second Sunday in May, but the timing can vary globally. For example, in Russia, it is celebrated on the last Sunday in November, while in Thailand, Mother’s Day is meant to promote the royal family, so it falls on August 12 – the birthday of Queen Sirikit, the Queen Mother of Thailand. Customs too vary. In Mexico, Mother’s Day is celebrated with church masses and colorful parties and parades, while in Japan, children draw pictures of their mothers as gifts or to display at a local art show.

But wherever and whatever the celebration, Mother’s Day is a great time to show our mothers or spouses just how important they are and how much we love and thank them. So, let me take this opportunity to say, “Happy Mother’s Day to moms everywhere!”

And of course to my own! Happy Mother’s Day, mom!


CEO Headshot

Roger Paredes – CEO


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Prime Fresh Handling clients depend on our international network of coordinated cargo and freight service specialists to operate shipping routes across the globe. Our experienced customer service representatives are available 24/7 to answer your calls and address any perishable shipping and logistics questions you may have promptly and courteously. We are here for you!

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